This was a self initiated brief which aimed to address the current issue of the male contraceptive. This was a concept campaign developing logo's, brand guidelines, product mockups, campaign material and a concept app all surrounding the idea of 'MARS' the new male contraceptive pill.
MARS is seen to be very luxurious and high profile, used by all the celebrities and males in the public eye. This can be seen through the beautiful lavish packaging of the pill paraphernalia itself.
This brief revolved around engaging with the target market, researching target trends as well as educating myself on the current news and affairs surrounding the science behind this topic.