MARTINI Fiero Friend

The campaign ‘Fiero Friend’ is the idea of valuing our time with friends and loved ones. This was a brief given by D&AD in the New Blood Awards competition. The thinking behind the campaign was really to make MARTINI feel as genuine as possible in the message that I was trying to convey. To do that I done a complete shift in the style that they usually work in and used formats such as posters, spray paints and even bar coasters to try and catch peoples attention.