Martin’s is a men’s outfitters specializing in big name brands such as Brentwood New York, Converse, Crocket and Jones, Barker, Polo, Nike, Dickies, Cut-rite etc.
The owner was relocating to a newly built shopping mall. Moving premises meant that he was forced to re-look at his brand, as he had to blend in with the contemporary look and feel of the rest of the upmarket stores in the vicinity.
He ran a successful business built on old-fashioned word of mouth advertising. Martin’s provided quality goods to a select market and also offered tailoring services.
American apparel was initially Martin’s forte, hence the old logo had a strong western cowboy feel to it. It comprised of red lettering in a rather heavy old-fashioned Rockwell font and the letter M was encased in a crest as its insignia.
It was decided to retain the original letter ‘M’ but change the monogram to a more elegant hexagon shape, representing the 6 core values of the business. The type for the name of the store was changed completely to a more modern contemporary font. The overall design was simple, clean and classy employing black and white in the color scheme to further enhance the new-look, exclusive and stylish uptown brand.
*PROPOSAL- Images used for mockup purposes only