Match Made in HEL - The Runway for Finnair & Finavia

  • Samuli Karala

Three thousand of meters of runway. Seven designers from two continents. One fashion show. Match Made in HEL took the impossible and made it possible... On 24 May, 2016, seven designers from Asia and Europe came together for a happening unlike any other – a fashion show on an airport runway. The key motif of the campaign was shot by GoSee's new entry: Finnish fashion & beauty photographer Samuli Karala. Samuli produced the campaign as commissioned by Mirum Helsinki for Finnair & Finavia Helsinki Airport (Exec. Creative Director: Jarno Varis, AD: Harri Lappalainen, Copywriter: Kaari Koskela, Junior Creative: Miikka Saari, Junior Designer: Cecilia Lindström, Project Managers: Satu Heikkonen & Vanessa Bade, Client Services Director: Elina Tuori). Styling was in the hands of Minttu Vesala; clothing was designed by Anni Raasmaja, with make-up and hairstyling by Miika Kemppainen. The models in front of Samuli's camera were Saara Sihvonen and Kirsi Pyrhönen from Brand Models Management. In charge of production was Studio Musta & Valkoinen Helsinki, with post production by Sinisa Savic, London.