Material Far Futures

‘From fabrics that generate power through motion, to food packaging that understands its contents, the materials of tomorrow will be smarter, stronger, more dynamic and most importantly, less ecologically damaging.’ Working alongside writer Peter Maxwell, I led the strategic research of this Material Far Futures report. The study outlines how the field of material science is bursting with potential for brands ready to harness its innovations, and respond to consumer demand by stepping up as environmental stewards. The research is broken down into ten key paradigms that brands need to think about in order to future-proof their supply chain and create tomorrow’s category-leading products. To visually communicate the potential of these often complex and scientific concepts, I commissioned Studio Brasch to create a series of original CGI images and animations to support the research.