Matter

  • Kathryn Davies
Conservation of the Earths matter is an act that is incredibly important to prevent decay or loss of habitats and species. The work of organizations such as National Wildlife Federation and WWF has helped achieve lasting conservation to protect and restore species and habitats. SeaWorld however is an organisation that has profited from capturing and exploiting wild Orcas in captivity.

Media attention has highlighted the issue of the dark side of SeaWorld to the public with documentaries such as Blackfish, exposing the horrors of captivity for Orcas. Marine Parks and Zoo’s are how most people come to know exotic animals in one affordable location. Regardless of the public being aware of the cruelty, tickets for Orca performances are still being sold.

I aimed to try and create a solution, that would allow SeaWorld to no longer need live Orcas to feed the natural curiosity of people. Matter is a vision created for the future of SeaWorld and human animal interaction that surpasses the need for live Orcas in Captivity. The visitor has the ultimate chance to swim in open water with these creatures. How? Mixed Reality, the use of this technology is the core of the concept. The technology allows for visuals to be created in the form of overlays within our physical environment giving a truly immersive virtual Orca experience in the water.

This is a vision that revolutionises the way we interact with Orcas by developing a cruelty free experience to connect the public back to Orcas but at the same time radically improve the life of the living creatures.