A muti channel campaign to promote the Mauritius Tourist Board. We created monthly sponsored articles promoting Mauritius. We used social media to target families interested in long-haul travel and other targetting variations to promote to new audiences. In addition, we organised for a team of journalists to go out to Mauritius and promote the island using various social media channels, we were then able to create video. Finally we designed display creative to lead users around our site to specific content.