Max Factor

Max Factor gave us a really exciting challenge - to talk to a generation of women completely ignored by beauty advertising. These are older women who know themselves, who are strong, confident and driven but might feel stuck in a rut with their look and would love to try something new. Our task was to re-launch Max Factor as a brand who speaks to these women. My challenge as a digital creative was to develop a way of talking about this online and a whole new look & feel and TOV for Max Factor.

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Creative & Copywriter