Max Factor Glamour Studio

Max Factor's Glamour Studio, located in Westfield London's North Atrium throughout 15th to 21st December, the pop-up parlour played host to a team of Max Factor make-up artists, on hand from 11.30 am until 9.30pm to recreate one of three beauty looks that had been created by make-up guru, Pat McGrath. Guests were able to share their makeover in the photopod and could take their personalised shopping list to the nearest Boots store to redeem a free gift.

I managed the project from pitch to completion. Mood boarding, design, venue booking, staff, budget & onsite management.