Le Cool Dublin produced two videos promoting the Mazda 2 for the client. Using their Challenge the Night campaign as the jumping-off point, we created a concept where we followed two people who challenge the night in their own creative way.
We chose a street artist and roller-blader to feature, and highlighted the duality of their lives, night vs day.
The videos got huge traction and proved very popular on YouTube. We also wrote accompanying editorial for media partners to run, in keeping with their editorial tone as well as that of the client.