In January 2015 I began strategizing the crowdfunding campaign that I successfully ran from March to May 2015. I developed a thorough marketing strategy that consistently targeted key demographics through our rewards system, copy, videos and direct marketing. The campaign lasted 5 weeks and I raised £16,007, well over the £15,000 target. I achieved my goal of reaching a wide audience: we were supported by 313 backers in total – demonstrating a wide reach of comparatively small donations that stretched beyond our initial support network. I developed and grew the social media presence with a 72.7% increase in like on Facebook and an 84% increase in Twitter followers. I made and sustained connections with national and international press outlets, getting us featured in (amongst others) Buzzfeed, Mashable, Huffington Post, Bloomberg, The Guardian and Le Monde. I developed and maintained interest in the restaurant residency through online and direct marketing.