For this project we worked directly with MBNA to produce and create this TVC spot. We came up with the concept and creative, and then worked alongside our in house copywriter to produce the script which we then pitched to the client.
Once we had won the job, with the direction of Dan Andrew, I started developing the idea into a moving animation. This proved to be technically challenging due to the sheer amount of cards that needed to be animated and triggered by each other in order to build our world of credit cards. Everything had to be scripted carefully to work together not to mention how big our scene became as we added and animated more and more card structures.
The entire production took a little over 4 weeks to finish, with a synchronized print campaign to follow up the TVC led by our creative upon launch.
This ad has been broadcasted over all the UK channels in August 2013.
This commercial has been featured as “Best of the month” on Televisual magazine and website.
We have been interviewed on Cinema 4D’s Maxon website!
2D Operations: Dan Andrew
3D Operations: Nicola Gastaldi
Producer: Johnny Fairburn