Thought : It takes one person to start a movement.
Idea : A video campaign to bring to life the slogan of the Made By Riley brand where #GivingBackIsTheNewBlack
How it works : As Justin Beiber's new album take's over the charts globally. We decided we were going to a shoot a spoof of the 'Sorry' music video to launch the new SS16 collection for Made By Riley with the statement pieces that were designed in collaboration with The NSPCC and Maggie's Centres. We will then launch a facebook campaign targetting all his fan's all over the world.
Outcome: Over half a million views and a lot of new fan's.
Link here : http://on.fb.me/1lqLwsg
What I learnt: Punchy video content is EVERYTHING.