McDonald's Big Breakfast

Guiness world record scrambled egg event to launch free range egg breakfasts to the NZ media and public. Working alongside the PR team, I project managed all aspects of this PR stunt which involved engineering a giant, bespoke frying pan with specialist burners, cooking one ton of egg in front of a live audience and serving a free breakfast to the people of Christcurch.

The event was attended by key national media, gaining positive PR for McDonald's, whilst entering the Guinness Book of World Records for successfully producing the world's largest scrambled egg.