McDonald's - Breakfast

The brief? Sell a sausage and bacon sandwich to men in their early 20's.
Sausage and bacon? Pure madness? Or pure manliness?
We're still not sure which one our campaign was.
But it certainly caused a bit of a stir online.
To start, Ross Kemp showed men what's what in our radio ads.
Targetted spotify ad, for men listening to questionable songs:

Team Credits

Elliott Starr

  • Creative

Laura Clark


  • Leo Burnett

    Leo Burnett

    • Advertising
  • M


    • Laura + Elliott

      Laura + Elliott

      • Advertising


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    Elliott Starr
    Laura Clark
    Creative Art Director