McDonald's - Breakfast

Does meat mean manliness? Of course it doesn't.
But our brief was to sell a sausage and bacon sandwich to men in their early twenties.
Sausage and bacon? With a pinch of salt, that's manliness in a bun.
To start, Ross Kemp showed men what's what in our radio ads.
Targetted spotify ad, for men listening to questionable songs:

Team Credits

Elliott Starr

  • Creative

Laura Clark


  • Leo Burnett

    Leo Burnett

    • Advertising
  • M


    • Laura + Elliott

      Laura + Elliott

      • Advertising


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    Elliott Starr
    Laura Clark
    Creative Art Director