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McDonald's - Breakfast

The brief? Sell a sausage and bacon sandwich to men in their early 20's.
Sausage and bacon? Pure madness? Or pure manliness?
We're still not sure which one our campaign was.
But it certainly caused a bit of a stir online.
To start, Ross Kemp showed men what's what in our radio ads.
Targetted spotify ad, for men listening to questionable songs:

Credits

Elliott Starr

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