McDonald's Family Multi-Market Social Creative

Supporting McDonald’s Europe Family business across 13 markets by creating centrally produced, best in class, social creative for local market use

  • Enable markets to create awareness for Happy Meal licences amongst parents and promote the Happy Meal toys in-store

  • Help reinforce McDonald’s as a family restaurant destination for shared family moments

  • Target parents with ‘Family Time’ messaging and increase engagement in local market activity

  • 12 Bespoke content pieces created for 4 Happy Meal licences: Two 15” Videos & One Image per licence

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Head of Social Content and Influence Marketing, PHD Global