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McDonald's Happy Studio Pitch

I lead the pitch for the Happy Studio digital platform which covers 40+ countries and 30+ languages at McDonald’s Europe.

I navigated through a grueling 8 month agency search process that pitted us against arguably some of the best digital agencies in the ad world today.

Without any digital resources in the region, I tapped the networks global resources in Chicago and Sydney to build a pitch team of 3 people including myself and crafted the perfect pitch story.

In the end, we bested more than 6 digital-only shops to become one of two finalists along with this years Adage Agency of the year, R/GA.

Credits

Frank Amoros

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  • VP Digital & Managing Director
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