McDonald's Summer Twitter Campaign 2014

  • Kirsten Irving
I was working for the agency Razorfish, helping McDonald’s build a Twitter following for its new @McDonaldsUK account. The brief was to engage Twitter users without the hard sell, starting conversations and prompting engagement. Playing on the Twitter trope of pun games, many of which end up trending on any given day, I proposed and wrote themed game #foodjukebox, which got some excellent responses.