• By VCCP
  • Principles, people and passion result in populating culture.

McLaren Automotive

VCCP created a film that, instead of focusing on the high-tech, high-octane world of McLaren’s Formula 1 team, sheds light on McLaren’s very human backstory. The video follows the ghost of Bruce McLaren as he retraces the scene of his crash at the Goodwood circuit in 1970 – the crash that took his life at the tragically young age of 32.
0 likes

Project Tags

Tags

  • McLaren Automotive Film
  • McLaren Automotive campaign
  • McLaren VCCP
  • McLaren promotional content