The Brief
For the launch of the brand new Sports Series, McLaren celebrated #BlackSwanMoments that had come before the cars. Black swan moments are events and discoveries that made people look at the world differently, just as the new cars would.
The moments were explored in articles on the McLaren website, and I was tasked with writing some.
The Solution
I wrote three pieces. One that looked at the success of the McLaren F1 GTR at Le Mans. Another that looked at the effect the search for the Higgs Boson has had on the world. And a third that celebrated the dawn of supersonic flight.