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McQ is the younger, rebellious sibling of Alexander McQueen. The brand is no stranger to mixing art into its creative executions and has a long-standing reputation for collaborating with outsider creators. Earlier this year, concept art found its way into McQ’s Swallowcampaign and it was very cool. Their partnership was with renowned collage artist Jesse Draxler, who is known for his dark and slightly sinister style, often working in black and white. The collaboration is a strong reminder of the power of merging fashion and art to create something extraordinary – the kooky artwork looked absolutely amazing on the street.

Project Tags

  • Out of Home
  • out of home
  • Outdoor Campaign
  • poster campaign
  • Alexander Mcqueen
  • creative
  • advertising

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