Medicash are an independent health company offering affordable private health plans to individuals and families.
Medicash asked Ph Creative to come up with a social media campaign to raise awareness of good hydration and drinking water in the workplace. We responded by creating 'Walter Water'. Our protagonist explains his plight to his smaller buddy 'Titch', in the process of having a bit of a moan, Walter highlights the benefits of water over sugary and caffeinated drinks.
Director: Matthew Roberts
Design: Matthew Roberts & Matt Wickham
Animation & Sound Design: Matthew Roberts