I was tasked by my client, Brother UK, to promote labelling machines to mothers and office secretaries.
We created Brigitte, the labelling obsessive.
Tied with a Facebook media campaign and a competition to win a trip to Mexico, we racked up nearly 50,000 views and 8,000 competition entries.
Brother now have the largest market share in the UK for labelling machines.
In this case, I worked with the production company directly with no support from an agency producer.