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Meet Brigitte

I was tasked by my client, Brother UK, to promote labelling machines to mothers and office secretaries.

We created Brigitte, the labelling obsessive.

Tied with a Facebook media campaign and a competition to win a trip to Mexico, we racked up nearly 50,000 views and 8,000 competition entries.

Brother now have the largest market share in the UK for labelling machines.

In this case, I worked with the production company directly with no support from an agency producer.

Credits

Oliver Bailey

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  • Digital Account Manager
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