If there was any kind of silver lining to an 18 month period of lockdowns and uncertainty, Brandon Chen found it. During one of the most turbulent times of 2020, BYLON apparel was born, a fashion brand created to provide accessible & non-gender binary garments to people of all sizes and races. The brand aims to bridge the gap between high street and luxury fashion.
“BYLON was created through inspiration from my grandmother who had great interest in fashion and beauty,” Brandon explains. “Iconic in her style, she always showed compassion in her hobbies and never hesitated to follow through with situations that made her happy.”
Lockdown aside, creating a fashion brand as a 22 year old is difficult enough but to also make it eco-conscious and non-gender conforming shows exactly what Brandon hopes to achieve with Bylon, a brand with principles close to his heart and an opportunity to bridging that gap. I caught up with Brandon after a successful popup launch for his capsule collection: Core.
https://guap.co.uk/meet-brandon-creative-director-of-bylon/