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Menswear Marketing Dissertation

The North Face "Black Label" is designed for a younger audience, priced low and produced with the urban environment in mind. TNF don't advertise this sub label so I decided to produce a marketing piece for them.
With every stage documented in my 10,000 word dissertation I researched, planned, produced and edited this piece from start to finish and it's my largest piece of work to date. I gained so much understanding from this project of all aspects of video production that moving forwards I feel much more confident in my abilities.

Project Team

kevin reading

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  • videography/photography graduate

Project Tags

  • advertising
  • video
  • menswear

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