Short film created for Mercedes-Benz's Fashion commitment at Karla Otto Digital. Role: Creative Direction and Digital Strategy.
To give the Fashion Creatives series an new creative twist, we decided to work with puppets to create an assistant for leading sound director and DJ Michel Gaubert. His name? Petit Michel.
Petit Michel was seated front row at Valentino's AW16 menswear show and at the Mercedes-Benz x Elle Germany show presented by Xavi Reyes at Mercedes-Benz Fashion Week Berlin
Directed by Toben Seymour
Producer: Matt Zolly
Co-creative director: Aldona Kwiatkowski (Neuland&Herzer)
Karla Otto Digital Creative: Yvonne Kramer
Photography by Shelby Duncan