Mercedes Benz - Winter Games

An Instagram Story's campaign, with a straightforward goal, to sell/highlight features of car models in a season where social media is overload with ads.

AUXILIAR HEATING — Play while warming up your car.
Tap & Hold to place the logo.
PERFECT FOR HOLIDAYS — Optimized space concept.
Tap & Hold to pack the presents.
Copywriter: Manuela Rondon
Art Director: Vitor Soneghet
Jr. Art Director: Elena Marín
Creative Director: Andy Tran
Category: Digital Advertising
Year: 2018
Client: Mercedes-Benz Global
Agency: Elbkind GmbH
Location: Berlin, Germany

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Creative / Junior Art Director
Art Director
Creative / Copywriter