Mercedes Benz - Winter Games

  • Elena Marin
  • João Vitor Soneghet
  • Manuela Rondon

An Instagram Story's campaign, with a straightforward goal, to sell/highlight features of car models in a season where social media is overload with ads.

AUXILIAR HEATING — Play while warming up your car.
Tap & Hold to place the logo.
PERFECT FOR HOLIDAYS — Optimized space concept.
Tap & Hold to pack the presents.
Copywriter: Manuela Rondon
Art Director: Vitor Soneghet
Jr. Art Director: Elena Marín
Creative Director: Andy Tran
Category: Digital Advertising
Year: 2018
Client: Mercedes-Benz Global
Agency: Elbkind GmbH
Location: Berlin, Germany