MERCIS PUBLISHING

Assistance in art direction and photo editing. Mercis, the license holder of all Dick Bruna’s artwork, asked Festina to come up with a strategy on how to let young adults know about all Dick’s artwork besides Miffy (Nijntje), in a suitable manner. Mercis asked for a strategy, which we developed and visualized, thereby creating a new brand. We wanted our audience to realize and appreciate all the nice (unknown) works Dick created and to present them in a world that matches with their lifestyles. During this process, I assisted Festina's Creative Director, Ferry van Zijderveld, in the art direction process. I also made the photo editing (mockups and image restoration) of all used images.