Merck – 2018 State of Curiosity Report
A global campaign inviting B2B audiences to break the barriers to curiosity
Animated campaign films show how vibrant, inquisitive brains succumb to curiosity barriers.
Grey matter? Putting ideas to paper before moving to the motion graphics phase.
A campaign microsite encourages B2B audiences to break the barriers to curiosity, and discover the most important insights from Merck report. Visit the site: www.merckgroup.com/report
Awards
- 2019 Webby Awards: Official Honoree (Best Branded Editorial Experience)