Merck – Curiosity Report Press Ads
Press ads promoting key insights from Merck's 2018 State of Curiosity report
Generation Z reminded Economist readers of the growing curiosity "generation gap" – threatening future breakthroughs in science and tech.
Beaker alerted New Scientist readers of the curiosity barriers faced by colleagues, when trying to act on new ideas at work.
Both ads raised awereness for the accompanying interactive report.