A simple design for a brochure insert to convey the branding & identity of the French Alps ski resort ‘Méribel’
The minimal design focuses on the balance and negative space. The design portrays its branding message, allowing for better recognition and easier communication with their customers.
The use of a simple colour palette and communicational techniques provides clear functionality and user interaction which is concise and aesthetically attractive. The brochure insert consists of ‘a typical first day’ guide and a simplified map of the skiing routes.
All unnecessary elements have been removed leaving only the message of the branding.