During my time with the Meta/Dreamtek video production team, I was the Creative Director for the unboxing and in-depth exploration of the Limited-Edition Ray-Ban Meta Wayfarer Smart Glasses—100% Clear.
While Meta's MVP team had previously created social content for glasses in this product line, the client requested more cinematic content and art direction to showcase the product’s transformative features.
Ideation:
For this project, we developed a crystal-clear art direction set and used a macro lens to capture every detail of these stunning glasses.
The content's engagement increased by 97.8% during its first week compared to the previous campaign. We achieved impressive numbers on Instagram, with 9,761K views, and on TikTok, with over 689.8K views.
Companies
Meta
- Technology
