Branding for the Metropolitan Sepulchre: London's Biggest Celebration of the Dead. Standing taller than any other architectural feat in the city, the pyramid has dominated the London skyline since its completion in 1839. The concept, devised by Thomas Wilson and the Pyramid General Cemetery Company saved London from disease ridden, overcrowded burial grounds.
Of course this story is entirely fictitious. Unbuilt plans, discarded ideas and the unexecuted, offer an insight into a different history. It can be seen that abandoned ideas are as important in shaping our social, economic and architectural heritage as the ideas that came to fruition. The unbuilt can tells us a lot about the zeitgeist of an era and help us to understand therefore why certain decisions were made and how this has ultimately shaped the present, and will shape the future. Reflecting on abandoned ideas and how they could sit within reality as we know it can therefore be used to highlight or make an observation about the way society functions. By looking at how people interact with similar buildings in the present day I was able to establish that the sepulchre would have become a tourist attraction if it had been built. Attractions such as The Tower of London, Westminster Abbey and London cemetery tours appear to commercialise death and the macabre to appeal to the mass market. The experience of visiting an attraction involves the telling of its history, function or visitor advice through the use of various modes of information distribution.Formats such as banal tourist information guides, maps, leaflets can construct a version of events, or narrative, through their layout, language employed, colour scheme and selected imagery.