Mexart is a retailer based in the UK that brings the best and most original arts and crafts from Mexico. The brand is fun and colorful in a contemporary and elegant way in order to convey the high quality of the products that have been carefully selected. The shop is planning to bring not only wood carvings but also different art techniques, therefore the branding had to work with different products.
The logo is an abstraction of a religious symbol called “Ojo de Dios” (God’s Eye), which symbolises seeing and understanding that which is unknown and unknowable. Muted colours and black and gold were chosen in order to make each product stand out.