Develop a concept for a new ‘City Festival’ and design a campaign to promote the event embracing a variety of content and delivery mechanisms. The name of the city that you select must start with the first letter of your last name. The type of festival is entirely up to you.
The designs that you produce should reflect both the nature of the festival and the cultural identity of the city. You must fuse these two styles, creating artwork that will appeal to both audiences. Whilst you are encouraged to create designs for as broad a variety of content and delivery mechanisms as possible. It is essential that your campaign includes a logo, an advertisement for print and at least one piece of design intended for on-screen delivery.
The multiformat campaign will be assessed on the strength and consistency of the brand identity, the visual quality of the designs (composition, colour and typography), the technical production quality of the designs, adhering to the
technical specifications of each format and the breadth of the campaign.