Microsoft's Office-For-Office
In order to increase activation of Microsoft Office 365 within the UAE we created the Office-for-Office project. It's a physical space, where Dubai based start-ups have a chance to rent free office space. The catch? It can only become reality with activations of Office 365, one square meter at a time.
A variety of ads drive potential users to the microsite to learn more about the project. On the microsite users are educated on the importance of activating Office365 from within the UAE and how they can support a project where Dubai based start-ups have a chance to rent free office space.
Starting at the point of sale, packages of the product introduce the Office-for-Office project and encourage users to activate Office in the UAE to improve the creative landscape of their city.
On the microsite users can learn more about the project, see the current status, and purchase Office365 or activate their current version.
With each activation Microsoft moves closer to creating a truly collaborative work space powered by the Microsoft 365 suite.
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- Publishing