Designing home kitchens with professional chefs. Discovering that top chefs chose Miele for their own kitchens, we developed an entire ecosystem of content and advertising through our “Chef Inspired Kitchens” campaign. Featuring Monica Galetti, Sven-Hanson Britt and Anna Hansen of The Modern Pantry, the series of films and articles charted a customer’s journey with their architect through the design process.
The campaign was so successful for Miele, that they wanted to see more. So, we decided to make a follow up film featuring Anna Hansen & Douglas McMaster helping a couple design their new kitchen.