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Got to be my favourite project. Ever. You meet an old client on the tube and they ask if you are still doing your work. You say yes - you win a pitch and they say here's our budget for everything. What can we have for that? So it becomes instead of one park - a park of many parks. And signage where 'X marks the spot'. 10 years later I still see people having their photo taken in front of the signs!


Michael Abrahams

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