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MILE END PARK

Got to be my favourite project. Ever. You meet an old client on the tube and they ask if you are still doing your work. You say yes - you win a pitch and they say here's our budget for everything. What can we have for that? So it becomes instead of one park - a park of many parks. And signage where 'X marks the spot'. 10 years later I still see people having their photo taken in front of the signs!

Credits

Michael Abrahams

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