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Milestone: Brand creation

Wearable technology is one of the newest emerging markets in the consumer electronics industry; Kondor's new product range had to educate as well as excite.

Being a sub-brand of Kit: it was important to maintain as much recognition as possible through graphic language, (brand colour, typography, icons) but also distinguish it as a cutting edge technology line (using striking product photography) and a luxury health brand (with lifestyle photography).

In addition to designing the brand identity and packaging,, I was also able to create style guidelines for the smartphone app which accompanies the products.

Credits

Jonathan Rowntree

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  • Graphic Designer
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