Join The–Dots

Tag yourself in this project

Jonathan Rowntree will need to approve that you worked on “Milestone: Brand creation” before we add you as a collaborator.

Milestone: Brand creation

Wearable technology is one of the newest emerging markets in the consumer electronics industry; Kondor's new product range had to educate as well as excite.

Being a sub-brand of Kit: it was important to maintain as much recognition as possible through graphic language, (brand colour, typography, icons) but also distinguish it as a cutting edge technology line (using striking product photography) and a luxury health brand (with lifestyle photography).

In addition to designing the brand identity and packaging,, I was also able to create style guidelines for the smartphone app which accompanies the products.

Share your new project