Milking It

  • Jo Hopley
Brief
Express to the general public one issue within British farming of today.
Insight
The British public overlook the hardships farmers go through to supply milk to the supermarkets. They can not see the passion the farmers have for their trade and don't believe in the faceless industry that is dairy farming.
Solution
Give a face to the British dairy industry and its people to show their passion and commitment whilst showing that they are people too through humour.