Miller Genuine Draft Global Campaign

  • Maryam Samee
  • James Kenyon
Main account handler, liaising with senior client from SABMiller global brand team on a day-to-day basis. Key achievements include:

o Overseeing development of a digital strategy to position MGD as the champion of electronic dance music online

o Successfully positioning brands in target industry by helping identify and secure key brand partners (DJ Mag & EMI Music) for sponsorship

o Managing the social media amplification of MGD’s biggest annual brand activation, The Miller Music Tour (with Swedish House Mafia star Sebastian Ingrosso)

o Project managing development of a responsively designed custom YouTube channel, and working with paid media team to achieve over 1.5 million channel views within 2 months

o Implementing and overseeing social listening methodology to align and optimise campaigns to improve brand advocacy across key social media platforms

o Standardising digital activity reporting and competitor analysis, driving global reporting alignment across brands and showcasing best in case practices and opportunities for optimisation

o Ensured compliance of all brand digital comms with SABMiller’s Policy on Commercial Communication