Mind The Gap
We’re using the location of the underground to open up a conversation more intimate that rush hour to raise awareness of the orgasm gap and the inequalities surrounding female sexual pleasure.
We’ve decided to use a location that’s notorious for its lack of communication + awkwardness surrounding human intimacy and make the conversation of the orgasm gap unavoidable. Reversing the social stereotypes of the underground.
We’re interrupting daily interaction using the many advertisement platforms within the underground to display the campaign, playing around with the environment.
Our main focus is Language. Due to the resounding lack of language surrounding female pleasure we thought we’d open up the conversation.