Mindful Bites: Snack with Intention

Refreshing the tone of voice, website and packaging copy for a healthy snack brand.
A nutritional snack brand with a focus on mindful eating came to me for a refresh of their existing messaging and website content. After consulting on the best brand positioning for her ideal customers, we ditched everything and started again.
During the launch phase, the company was particularly focused on communicating their long-term vision of transforming our society’s unhealthy relationship with food, starting with encouraging intentional eating practices through their snack range.


Rebecca Magnus

  • Message
  • Freelance Writer for Branding and Design

Project Tags

  • Branding
  • Copywriting
  • Tone of voice
  • Website
  • Packaging