Ming River | Baijiu Category
Baijiu is the world's most popular distilled spirit. Each year, China's thousands of distilleries produce about 10 billion litres of baijiu, an amount greater than the global production of whisky, vodka, gin, rum and tequila combined. But outside of China, there is a limited understanding of the spirit. ⠀ ⠀ Ming River asked us to create a category video to explain the spirit in a series of short videos to help increase the awareness of Baijiu as a spirits category. ⠀ ⠀ In collaboration with the Ming River Baijiu team, we storyboarded and put together the script. We shot the entire video on a green screen and in post-production, our team hand drew illustrations, animated assets and created moving transition. The end result is an entertaining and educational category video.
