MINI – Who's In?

'Who's In' is an invitational, lifestyle-led brand activation that I helped create for MINI UK. 
The idea was simple – MINI aren't just one car anymore, they're five. And with their extended line-up of unique cars, they have something for everyone. 
The campaign was fully integrated, crossing all mediums from cinema to social. I was lead copywriter across digital, defining and extending the tonality for long-form and editorial platforms. Here are some examples of the work. 


  • The Brooklyn Brothers logo

    The Brooklyn Brothers

    • Advertising