MIRAME

  • Li Ang

Brochure design Tone: modern, clean, relaxed, affordable luxury Mirame (pronounced Mi-ra-may) is a London-based business crafting authentic avarcas fit for all the family. Their avarcas are handcrafted by certified artisans on the island of Menorca and backed by the Avarca de Menorca' guarantee. The soul of Mirame is honestly and beautifully crafted avarcas, designed and made to be a part of your everyday life. A look at some of the pages and some of the design decisions: + The photos to show off the details and quality of the Avarca - same idea as when you buy something online - you want to see (and feel) in your imagination how the product is if you were to hold it for real. + The spacious layout with clean lines(spread across two A4 pages) gives the photos plenty of space to show the Avarca and also gives it that modern, stylish and clean impression. A spacious layout also makes people feel relaxed and light-hearted as they move through the pages - which are the vibes Mirame wants their shoes to be associated with. + The layout complements the style of the Avarca - some of the designs have fancy stuff such as leopard prints, sparkly textures, faux fur lining, but the essence of the Avarca is clean and simple lines. + The layout also reflects the quality and intention of the shoes - well made with care and affordable luxury for everyday activities.