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Reuben Alghali will need to approve that you worked on “Misbranding” before we add you as a collaborator.


A series of misplaced rebrands and packaging redesigns of both the cheapest grocery products on the market and Veblen goods; vastly expensive products which are often used as status symbols – to challenge our perceptions and emotive responses towards branded products and their packaging.

Project Tags

  • Branding
  • packaging
  • humour
  • advertising
  • graphic design
  • design
  • Product branding
  • layout

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