Mishka Vodka x Make with Mishka

  • Ayesha Islam

"Make with Mishka" for Pinnacle Drinks, featuring a four-day interactive workshop series with supporting content, produced in partnership with media agency Carat and media partner Pedestrian TV. Pinnacle Drinks challenged The Story Lab to develop a campaign for Mishka to enhance the vodka brand’s personality and bring to life ‘Mishka Moments’ by inspiring and influencing with lifestyle tips and ‘drinkspiration’ solutions. We ideated and developed a six-part stop motion Mishka Cocktail series, designed to inspire consumers to create their own Mishka moments at home in new and imaginative ways. In a twist on the summer cocktail, The Spring Racer teaches viewers to add edible flower ice cubes, and Tealicious uses chilled peached tea to put a spin on tea time.