This is my project from Visual Merhandising Course at London Collegeof Fashion. I put part of the content above. It is basically a project for us to re-merchadising for the new season of any brand. I chose Miss Selfridges as I think it has a potential in which its collection are very fashionable and elegant. I created customer profile, customers board, moodbaords, window display design, research of its collection, in-store analysis and store layout.
The main inspirations are pink, feminie, elegance in which I developed my ideas into fashion details like fuffles, frills. These later helps me to develop my main element of the whole season launch is jelly fish as it represents all the aspects that I would like to change for Miss Selfridges New Spring Season.