with a brief calling for a very specific scene to be made from scale model figures, we knew this was the perfect time to make a CGI model figure set up.
with a fully CGI approach, we didn't have the limitations of real model figures or macro photoshoots. We were able to pose and construct whatever we needed.
as with all illustrations, being able to edit continually as we went along was a massive benefit. as the piece developed, we were able to take on feedback and make alterations without endless reshoots.
art director: Harry Winfield